Chinese optical brand 7Artisans officially launched its first cinema lenses on December 30th.

APS-C Format

The "Vision" series of cinema lenses launched by 7Artisans this time are all made For APS-C format, which are 25mm, 35mm and 50mm. Equipped with E/X/RF/M43 and other mainstream manufacturers' mount version, taking into the needs of users of various types of models.

T1.05 super-large aperture

The most important feature of the "Vision" series of lenses launched this time is that they are all equipped with a T1.05 super-large aperture, which can provide a greater amount of light in a low-light environment, and bringing more posibility for lower lighting costs and more for night scenes and indoor scene shooting.

Optical Design

Among them, 25mm uses 9 groups of 11 elements, 11 aperture blades, and the minimum focusing distance is 0.25m, which is equivalent to about 37.5mm. 35mm adopts 8 groups of 11 elements, 12 aperture blades, and the minimum focusing distance is 0.37m, which is equivalent to about 52mm. 50mm adopts 5 groups of 7 elements, 13 aperture blades, and the minimum focusing distance is 0.5m, which is equivalent to about 75mm.

Low Breath effect

The "Vision" series of lenses have made targeted optimizations for the breathing effect for film and television shooting, which not only brings out the dreamy out-of-focus, but also gives an excellent performance of reducing the breathing effect. At the same time, this series of lenses all use ED low-dispersion lenses, which are equally remarkable in terms of dispersion control. The filters of 7Artisans cinema lenses are all 82mm in size, and there is no need to prepare and debug a certain lens separately when using a circular filter or a hood, which can greatly improve shooting efficiency and reduce equipment costs.

Affordable price

7Artisans, a Chinese optical brand, have always been active in the circle of photography enthusiasts and professional photographers with excellent workmanship and affordable pricing. 

The "Vision" series of lenses launched this time are priced at 549 US dollars for 25mmT1.05, 499 US dollars for 35mmT1.05, and 430 US dollars for 50T1.05 for sale.

Conclusion

This "Vision" series of lens is professional lens specially designed for film and television launched by Chinese optical brand 7Artisans. Under the premise of adhering to the genes of 7Artisans' consistent and solid craftsmanship, the entry threshold of the same category has also been lowered to the level of 600  US dollar, which undoubtedly provides entry-level users with a more cost-effective choice of equipment.